After more than two decades of innovation, the Volkswagen Touareg is officially being retired. For many car lovers and importers in Kenya, this marks the end of an era for one of Volkswagen’s most capable and luxurious SUVs.
The Touareg debuted in 2002 as Volkswagen’s first-ever SUV — a model that would redefine how the brand approached performance, comfort, and engineering. Over 1.2 million units were sold across three generations, and the name became a symbol of prestige and strength.
Now, as production ends in 2026, Volkswagen is preparing a Final Edition Touareg to celebrate its legacy. But even as this chapter closes, several excellent Volkswagen SUVs remain available for import to Kenya—offering similar power, reliability, and comfort.
A Brief Look Back at the Volkswagen Touareg Legacy
When the first Volkswagen Touareg launched, it represented something entirely new for VW: a large, luxurious SUV built to compete with the best from BMW and Mercedes-Benz.
It combined strong diesel engines, off-road capability, and refined interiors—qualities that made it stand out among SUVs of its time.
Some highlights of its 24-year history include:
🔹 Groundbreaking Performance
The early V10 TDI model stunned the world. Its 5.0-liter turbo-diesel engine produced over 300 horsepower and 550 lb-ft of torque. Volkswagen famously demonstrated its power by using it to tow a Boeing 747 across an airport runway.
🔹 Proven Endurance
The Touareg wasn’t just powerful—it was tough. Volkswagen entered the Dakar Rally with racing versions of the Touareg, winning three consecutive titles from 2009. Another team drove a production model from Argentina to Alaska in just under 12 days, proving its strength across continents.
🔹 Shared Engineering with Luxury Brands
The Touareg platform was so advanced that it became the foundation for the Lamborghini Urus, Bentley Bentayga, and Audi Q7. These connections show how the Touareg helped shape modern luxury SUVs.
For many Kenyan importers, these are the same attributes that made the Touareg a favorite—solid engineering, durable engines, and comfort suited for long drives on both highways and countryside roads.
Why Volkswagen Is Ending Touareg Production
Volkswagen’s decision to discontinue the Touareg reflects a global shift in the SUV market.
- Changing Market Focus:
VW now prioritizes models like the Atlas, Tiguan, and ID.4—SUVs that appeal to a broader audience with lower production costs and greener technologies. - Electric Future:
The company is investing heavily in electric vehicles under its “ID” lineup, making traditional diesel and petrol luxury SUVs less central to its long-term plans. - Pricing Gap:
The Final Edition Touareg starts at around USD 87,500, compared to USD 54,000 for a top-of-the-line VW Atlas. This made the Touareg too expensive for most global markets.
While production will end in 2026, the Touareg’s reputation for durability ensures it will remain a top import option for Kenyans seeking luxury at a lower cost than new European SUVs.
Importing the Volkswagen Touareg to Kenya in 2026
Even as global production winds down, Kenyan buyers can still import the 2021–2025 Touareg models from Japan, the UK, or Europe through CarsKenya.co.ke.
Here’s what makes it a smart buy:
- Lower depreciation: The Touareg retains value better than many European SUVs.
- Proven engines: VW’s 3.0L V6 TDI diesel and 3.0L hybrid variants are known for reliability.
- Luxury features: Panoramic sunroof, adaptive suspension, and 4MOTION AWD.
- Strong resale market: Demand remains steady among Kenyan executives and professionals.
Estimated Import Costs (as of 2026):
| Model Year | Engine | Fuel Type | Estimated Landed Cost (KSh) |
|---|---|---|---|
| 2021 Touareg V6 TDI | 3000cc | Diesel | 7.2M – 7.8M |
| 2022 Touareg R-Line | 3000cc | Petrol | 7.5M – 8.1M |
| 2023 Touareg eHybrid | 3000cc + Motor | Plug-in Hybrid | 8.3M – 8.9M |
| 2024 Touareg Final Edition | 3000cc | Diesel | 9.2M – 9.8M |
(Actual cost varies by exchange rate, trim, and shipping location.)
CarsKenya handles the entire process—from sourcing verified units to clearance at Mombasa Port—ensuring smooth delivery to Nairobi or your county.
Best Volkswagen Models to Import to Kenya After Touareg Ends
With Touareg production ending, Volkswagen continues to offer other high-quality SUVs perfect for the Kenyan market. Here are five great alternatives to consider importing in 2026:
1. Volkswagen Tiguan (Petrol / Hybrid)
The VW Tiguan is now Volkswagen’s most popular SUV worldwide.
It’s smaller than the Touareg but still spacious and refined.
Why Kenyans love it:
- 1.5L–2.0L turbo engines with great fuel efficiency
- Premium interior design and touchscreen tech
- Strong resale value and easy maintenance
- Average import cost: KSh 3.9M–4.5M
The Tiguan eHybrid also offers a plug-in hybrid option for buyers looking to reduce fuel consumption without sacrificing performance.
2. Volkswagen Atlas (VW Teramont in some markets)
For larger families or those who prefer a seven-seater, the Volkswagen Atlas is a fantastic alternative.
It offers a 2.0L turbo or 3.6L V6 engine with all-wheel drive.
Why it’s perfect for Kenya:
- Spacious three-row cabin
- Powerful yet efficient engines
- Competitive pricing compared to Toyota Highlander
- Import price range: KSh 5.8M–6.5M
3. Volkswagen T-Roc
The VW T-Roc brings youthful energy to the VW lineup.
It’s a compact crossover ideal for city driving and young professionals.
Highlights:
- 1.5L turbo engine, up to 18km/l efficiency
- Stylish two-tone design and digital cockpit
- Affordable pricing (KSh 3.2M–3.8M imported)
4. Volkswagen ID.4 (Fully Electric)
As Kenya gradually embraces electric mobility, the VW ID.4 represents the future.
Why it matters:
- 100% electric SUV with up to 520 km range
- Zero emissions and low maintenance costs
- Ideal for Nairobi EV charging networks (EvChaja, Kenya Power pilot points)
- Imported cost: KSh 7M–8.5M
5. Volkswagen Taos
For buyers who want the practicality of a crossover at a lower cost, the VW Taos is a compact and efficient SUV with strong reliability.
Benefits:
- 1.5L turbo engine with 150 hp
- Compact but roomy for urban use
- Excellent fuel economy (up to 20km/l)
- Import cost: KSh 3.5M–4.0M
Why Importing Volkswagen SUVs Through CarsKenya Makes Sense
At CarsKenya, we specialize in helping clients import verified vehicles directly from Japan, the UK, and Singapore.
Here’s why Kenyan clients trust us:
✅ 1. Verified Units Only:
All cars come with pre-shipment inspection and mileage certification.
✅ 2. Cost Savings:
Importing directly saves up to 25–30% compared to buying locally.
✅ 3. Hybrid and EV Warranty:
Our partners in Japan offer a 1+1 year hybrid battery warranty on all plug-in and hybrid vehicles.
✅ 4. Duty-Free Options:
We assist returning residents, diplomats, and PWDs in accessing duty-free import privileges.
✅ 5. Transparent Process:
Real-time updates from purchase to Mombasa arrival, and delivery across Kenya.
👉 Learn more: How to Import a Car to Kenya
The Future of Volkswagen SUVs in Kenya
Even though the Volkswagen Touareg is retiring, its spirit lives on through Volkswagen’s expanding SUV lineup.
From the Tiguan to the ID.4, Kenyan buyers now have more options than ever to enjoy German engineering at an affordable import price.
The Touareg may be bowing out, but its influence remains in every VW SUV on the road today — strong, capable, and made for all journeys.
Final Thoughts
The Volkswagen Touareg in Kenya will always hold a special place among SUV enthusiasts. It proved that Volkswagen could build a luxury SUV capable of standing beside Land Rover, BMW, and Lexus.
As it rides into the sunset after 24 years, Kenyan car buyers can look ahead to new opportunities:
hybrid, plug-in hybrid, and electric Volkswagen SUVs that are cheaper to import, more efficient, and ready for the future of mobility.
Visit CarsKenya.co.ke today to find your next Volkswagen—imported directly, delivered safely, and backed by trusted service.
